Introduction 

The field of Experiential Graphic Design (EGD) goes beyond traditional Graphic Design by integrating various elements to create immersive and memorable experiences. This multidisciplinary approach involves the use of both static and dynamic elements, such as text and images, to convey a story and evoke emotions within a physical or digital environment. At CDS we prepare individuals for the future with the conceptual, computational and professional understanding required to create environments that effectively communicate messages, engage audiences, and as well also strengthen and elevate the brand, leaving a lasting and impactful impression.

Course Structure:

Year - 1 (Foundation Year): Joy of Drawing, Visual Syntactic, Method & Materials, Theory and Practice of Design, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year - 2: Scale, Structure and Space, Man-Made Environments, Illuminated Environments, Installation & Public Art, Immersive Experiences, Interactive Installations, Performance & Installation, Digital Landscapes, Projects.

Year - 3: Technologies of Artistic Expression, Sonic Forms, Digital Modelling & Fabrication, Projection Mapping, Teamwork & Collaboration, Design Development & Costing, Documentation & Presentation, Professional Practice, Projects.

Year - 4 : Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

Environmental Graphic Designer, Retail Experience Designer, Exhibition Designer, Brand Experience Strategist, Digital Experience Designer, Event and Experiential Marketer, Wayfinding Specialist, Creative Director, Freelance Designer/Consultant, Brand Consultant, Experiential Marketing Specialist, Environmental Artist, Immersive and Interactive Artist.

User Experience Design

Introduction 

User Experience Design (UXD) is about creating awesome experiences with websites, apps, and more. At CDS, our program goes beyond just designing how things look on screens and prepares individuals to create the entire experience a user would go through when interacting with a company, an organization, institution or product. Designing the right experience is the key ingredient in ensuring the success of a business, and a much greater understanding of the human mind is required than just research, data analysis, and test results. The program at CDS will nurture individuals with the ability to visualize and create unique and meaningful experiences, encompassing all aspects and stages of a customer’s experience and interactions with a company.

Course Structure

Year 1
Joy of Drawing, Visual Syntactic, Method & Materials, Theory and Practice of Design, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year 2
User experience design, Interaction design, Contextual Inquiry, Sahridayata & Sadharanikaran, UX Design Methodology, Research Methodologies, Emerging Technologies, Project.

Year 3
Technologies of Artistic Expression, Systems Thinking, Nature of Experiences, Prototyping Techniques, Experience Design Case Studies, Project , Innovation Design,  Service Experience Design, Presentation & Documentation, Experimental Interaction Design.

Year 4
Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

Experience Designer, User Experience (UX) Designer, Interaction Designer, Service Designer, Customer Experience (CX) Specialist, Information Architect, User Researcher, Usability Tester, Brand Experience Designer, Content Strategist, Product Manager, Innovation Consultant , Entrepreneur, User Interface (UI) Developer, Augmented Reality/Virtual Reality (AR/VR) Designer, Accessibility Specialist.

Motion Arts & Gaming 

Introduction: 

Motion Arts produce dynamic visuals, incorporating movement and animation. Motion graphic artists can create captivating experiences which push the boundaries of traditional forms of artworks. In combination with Gaming, one develops necessary abilities to create dynamic interactive virtual environments, narratives and characters. This program at CDS aims at creating professionals who would be at home with advanced creative tools to generate participatory digital immersive experiences.  

Course Structure:

Year 1 
Visual Syntactic, Method & Materials, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year 2
Gaming Concepts, Motion Art Principles, Exploring Motion, Narrative Principles, Codified Motion: Dance Traditions, Visualization for Gaming, Experimental Game Design.

Year 3
Motion & Emotion, Advanced Motion Production, Environment & Level Design, Motion Arts & Gaming History, Game Players & Data, Immersive Gaming Environments.

Year 4
Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

• Virtual & Augmented Reality (VR/ AR) Designer
• AI/Gameplay Designer
• Interactive Storyteller
• Immersive Experience Architect
• Interactive Media Artist

Communication Design

Introduction:

The practice of Communication Design produces the fundamental ways communication shapes our lives and uses this knowledge to develop new ways of experiencing, interacting and communicating with the world. The new competencies that would be nurtured in the Communication Design program at CDS, are expanded to include the elements of interaction, motion and sound through process based and program generated communication messages, which would be customized for individual needs and which would constantly delight. 

Opportunities:

• Art and Creative Direction
• Motion Graphics and Animation
• Environmental and Exhibition Design
• Print and Publishing Design
• Typeface Design

Introduction 

The field of Experiential Graphic Design (EGD) goes beyond traditional Graphic Design by integrating various elements to create immersive and memorable experiences. This multidisciplinary approach involves the use of both static and dynamic elements, such as text and images, to convey a story and evoke emotions within a physical or digital environment. At CDS we prepare individuals for the future with the conceptual, computational and professional understanding required to create environments that effectively communicate messages, engage audiences, and as well also strengthen and elevate the brand, leaving a lasting and impactful impression.

Opportunities:

Environmental Graphic Designer, Retail Experience Designer, Exhibition Designer, Brand Experience Strategist, Digital Experience Designer, Event and Experiential Marketer, Wayfinding Specialist, Creative Director, Freelance Designer/Consultant, Brand Consultant, Experiential Marketing Specialist, Environmental Artist, Immersive and Interactive Artist.

User Experience Design

Introduction 

User Experience Design (UXD) is about creating awesome experiences with websites, apps, and more. At CDS, our program goes beyond just designing how things look on screens and prepares individuals to create the entire experience a user would go through when interacting with a company, an organization, institution or product. Designing the right experience is the key ingredient in ensuring the success of a business, and a much greater understanding of the human mind is required than just research, data analysis, and test results. The program at CDS will nurture individuals with the ability to visualize and create unique and meaningful experiences, encompassing all aspects and stages of a customer’s experience and interactions with a company.

Opportunities:

Experience Designer, User Experience (UX) Designer, Interaction Designer, Service Designer, Customer Experience (CX) Specialist, Information Architect, User Researcher, Usability Tester, Brand Experience Designer, Content Strategist, Product Manager, Innovation Consultant , Entrepreneur, User Interface (UI) Developer, Augmented Reality/Virtual Reality (AR/VR) Designer, Accessibility Specialist.

Motion Arts & Gaming 

Introduction: 

Motion Arts produce dynamic visuals, incorporating movement and animation. Motion graphic artists can create captivating experiences which push the boundaries of traditional forms of artworks. In combination with Gaming, one develops necessary abilities to create dynamic interactive virtual environments, narratives and characters. This program at CDS aims at creating professionals who would be at home with advanced creative tools to generate participatory digital immersive experiences.  

Opportunities:

• Virtual & Augmented Reality (VR/ AR) Designer
• AI/Gameplay Designer
• Interactive Storyteller
• Immersive Experience Architect
• Interactive Media Artist

Introduction 

The field of Experiential Graphic Design (EGD) goes beyond traditional Graphic Design by integrating various elements to create immersive and memorable experiences. This multidisciplinary approach involves the use of both static and dynamic elements, such as text and images, to convey a story and evoke emotions within a physical or digital environment. At CDS we prepare individuals for the future with the conceptual, computational and professional understanding required to create environments that effectively communicate messages, engage audiences, and as well also strengthen and elevate the brand, leaving a lasting and impactful impression.

Course Structure:

Year - 1 (Foundation Year): Joy of Drawing, Visual Syntactic, Method & Materials, Theory and Practice of Design, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year - 2: Scale, Structure and Space, Man-Made Environments, Illuminated Environments, Installation & Public Art, Immersive Experiences, Interactive Installations, Performance & Installation, Digital Landscapes, Projects.

Year - 3: Technologies of Artistic Expression, Sonic Forms, Digital Modelling & Fabrication, Projection Mapping, Teamwork & Collaboration, Design Development & Costing, Documentation & Presentation, Professional Practice, Projects.

Year - 4 : Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

Environmental Graphic Designer, Retail Experience Designer, Exhibition Designer, Brand Experience Strategist, Digital Experience Designer, Event and Experiential Marketer, Wayfinding Specialist, Creative Director, Freelance Designer/Consultant, Brand Consultant, Experiential Marketing Specialist, Environmental Artist, Immersive and Interactive Artist.

User Experience Design

Introduction 

User Experience Design (UXD) is about creating awesome experiences with websites, apps, and more. At CDS, our program goes beyond just designing how things look on screens and prepares individuals to create the entire experience a user would go through when interacting with a company, an organization, institution or product. Designing the right experience is the key ingredient in ensuring the success of a business, and a much greater understanding of the human mind is required than just research, data analysis, and test results. The program at CDS will nurture individuals with the ability to visualize and create unique and meaningful experiences, encompassing all aspects and stages of a customer’s experience and interactions with a company.

Course Structure

Year 1
Joy of Drawing, Visual Syntactic, Method & Materials, Theory and Practice of Design, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year 2
User experience design, Interaction design, Contextual Inquiry, Sahridayata & Sadharanikaran, UX Design Methodology, Research Methodologies, Emerging Technologies, Project.

Year 3
Technologies of Artistic Expression, Systems Thinking, Nature of Experiences, Prototyping Techniques, Experience Design Case Studies, Project , Innovation Design,  Service Experience Design, Presentation & Documentation, Experimental Interaction Design.

Year 4
Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

Experience Designer, User Experience (UX) Designer, Interaction Designer, Service Designer, Customer Experience (CX) Specialist, Information Architect, User Researcher, Usability Tester, Brand Experience Designer, Content Strategist, Product Manager, Innovation Consultant , Entrepreneur, User Interface (UI) Developer, Augmented Reality/Virtual Reality (AR/VR) Designer, Accessibility Specialist.

Motion Arts & Gaming 

Introduction: 

Motion Arts produce dynamic visuals, incorporating movement and animation. Motion graphic artists can create captivating experiences which push the boundaries of traditional forms of artworks. In combination with Gaming, one develops necessary abilities to create dynamic interactive virtual environments, narratives and characters. This program at CDS aims at creating professionals who would be at home with advanced creative tools to generate participatory digital immersive experiences.  

Course Structure:

Year 1 
Visual Syntactic, Method & Materials, Design History, Form in Nature, Form Visualization,  Understanding Digital, Interactive Dynamic Art.

Year 2
Gaming Concepts, Motion Art Principles, Exploring Motion, Narrative Principles, Codified Motion: Dance Traditions, Visualization for Gaming, Experimental Game Design.

Year 3
Motion & Emotion, Advanced Motion Production, Environment & Level Design, Motion Arts & Gaming History, Game Players & Data, Immersive Gaming Environments.

Year 4
Creative Project (Individual) , Personal Research Project, Creative Practice (Group) 

Opportunities:

• Virtual & Augmented Reality (VR/ AR) Designer
• AI/Gameplay Designer
• Interactive Storyteller
• Immersive Experience Architect
• Interactive Media Artist

M.Des. Innovation Design

Introduction: 

This program at CDS in Innovation Design aims to create a new type of innovator, one who will be a global leader in the integration of design, engineering, and enterprise, and distinctively positioned to tackle the volatile, uncertain, complex and ambiguous challenges society and the planet face. Transformation of the individual into a fiercely curious, open-minded, empathic, analytical and motivated individual who can lead teams to produce transformative results; transformation of the practices that transcend disciplinary boundaries through the utilization of highly creative, practical and iterative processes.

Opportunities:

• Innovation Director:
• Product Innovation Strategist
• Technology Innovation Specialist
• Design and Engineering Integration Lead

M.Des. Experience Design

Introduction: 

Design meaningful and engaging interactions for users with products, processes, services, events, or environments. With this specialization, you will learn to consider entire user journeys, including interactions with customer service, sales, marketing, onboarding, and off-boarding. Some areas of application for this field of study are retail service experiences and showrooms, events spaces and trade shows, and a wide range of public services.

Opportunities:

• Experience Art and Creative Director
• Innovation and Experimental Design Lead
• Customer Experience Strategist
• Space and Exhibition Designer
• Retail Experience Designer

Generative AI Animation 

Introduction: 

This program prepares creative pioneers of the emerging new futures in the creative AI front. Developing a deep understanding of generative AI technologies and integrating them with motion and animation, this program aims to develop bodies of creative work never seen before. Equipped with necessary knowledge & skills in cutting edge technology develop expertise to navigate the waters of the AI realm. Combined with proficiency in animation essentials, storytelling and world building, AI artists can craft unique and captivating experiences that will shape the ever evolving landscape of the AI world. 

Opportunities:

• Immersive Art and Experience Director
• Innovation and Experimental Design Lead
• AI Integration Consultant
• Generative AI Education Specialist
• Generative AI Researcher

M. Des. Fashion and Textile Research

Introduction

The Fashion and Textile Research Program at CDS offers a unique opportunity to explore the rich heritage, diverse techniques, and innovative practices of Indian textiles and fashion. India is the creator of the World’s Largest variety of Textiles with unparalleled visual richness and universal appeal, with a living tradition of craftsmanship, unequaled customisation possibilities and the World’s largest Consumer Base, it has one of the Richest Fashion and Textile Traditions. A blend of theoretical knowledge and hands-on experience can be used to benefit researchers in a variety of fields, such as anthropology, history, and fashion.

Opportunities

• Higher Studies and Ph.D. International
• Design Educator
• Fashion Book Publisher
• Fashion & Textile Consultant
• Research & Development
• Exhibitions and Museums Curator